Exhibition & Set Design
Gucci Garden, Shanghai, 2022
Studio: Archivio Personale | Room “Fall/Winter 2018 – Gucci Collectors”
I contributed to Gucci Archetypes, the immersive exhibition at the Gucci Garden in Florence, created to celebrate the brand’s creative universe. The exhibition retraced Alessandro Michele’s most iconic campaigns, transformed into scenographic and multisensory installations.
As part of the Archivio Personale team, I worked specifically on the room dedicated to the Fall/Winter 2018 – Gucci Collectors campaign.
Conceived as a contemporary “cabinet of curiosities,” the space translated the idea of collecting into an immersive experience. My contribution focused on: developing and refining the spatial concept of the room; coordinating exhibition and display details; curating the relationship between lighting, materials, and narrative atmosphere.
The result was an environment that conveyed Gucci’s visionary identity through an engaging scenography, in continuity with the maison’s aesthetic language.